Digital Transformation, Testing and Automation

First published 11/12/2015

I am grateful to Antony Edwards of TestPlant for asking me to co-present a webinar and share my responses to some of the issues raised in the PAC Study, 'Digital Testing in Europe: Strategies, Challenges and Measuring Success' [1]. In the webinar, I focus on Digital and its effect on testing and test teams and make some suggestions for how the challenge can be met.

You can watch the webinar here: http://www.testplant.com/videos/survey-of-digital-testing-by-pac-and-testplant/.

I've also written a short paper that explores some of the issues of Digital, testing and tools and you can download that here: Digital Transformation, Testing and Automation.

Below are the references in the paper.

  1. Pierre Audoin Consultants (PAC), “Digital Testing in Europe: Strategies, Challenges and Measuring Success”
  2. Top 20 Marketing Buzzwords, https://zoomph.com/blog/top-20-digital-marketing-buzzwords/
  3. 6 Strategies to Drive Customer Engagement in 2015, http://www.forbes.com/sites/forbesinsights/2015/01/29/6-strategies-to-drive-customer-engagement-in-2015/2/
  4. The CAST Report, 1999, Dorothy Graham, Paul Gerrard, 1999.
  5. A New Model for Testing, Paul Gerrard, http://dev.sp.qa/download/newModel


Tags: #ALF

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